Past programs and links
In Wisconsin Transcript #000321    Airdate: 02/10/2005
[Captioning made possible by U.S. Department of Education]
  Governor Jim Doyle's 2005-2007 Budget Proposal
Click on the link below to view the Governor's 2005-2007 Budget Proposal.
related links
Governor Jim Doyle's 2005-2007 Budget Proposal
  Riding in Style
Iowa County bar patrons in need of designated drivers are riding in style thanks to a program that offers inexpensive limousine rides to bar hoppers. The program, called Road Crew, began with funding from the Wisconsin Department of Transportation and is currently available in both Iowa and Polk Counties. Thus far, the limousine service has seen great success, reducing drunk driving in the communities it serves by an estimated 17 percent. Frederica Freyberg visits Iowa County to learn about Road Crew and how other Wisconsin counties can start their own programs.

related links
Road Crew Report
Watch this segment!
  New Dairy Farmers- Part 2
Three years ago, producer Art Hackett reported on the UW School for Beginning Dairy Farmers. He profiled two couples starting out on the road to operating dairy farms. This week, in Part 2 of the series, Art follows up with Patty Laskowski and Bill Morren. The couple is working to re-start Laskowski s family s dairy farm near Hillsboro. Since graduating, the couple has been busy finding dairy stock, rebuilding a milking facility and beginning production.
related links
UW School for Beginning Dairy Farmers
UW-Madison article on Laskowski and Morren
WATCH THIS SEGMENT!
  Agri-tainment
Alan & Angie Treinen own a family farm near Lodi, but can no longer make a living strictly from growing corn & beans. If not for the tourism dollars generated from their corn maze & pumpkin patch, Alan Treinen believes he would need to find additional work off of the farm. The Treinen family farm is just one example of the burgeoning Ag Tourism business. More and more farm families across the state are opening the barn doors to the public. This includes John & Dorothy Priske who operate the Fountain Prairie Inn and Farm in Fall River. The Priskes welcome their bed & breakfast guests to experience life on a working farm, and many guests want that experience to include farm chores or picking produce. Wisconsin agricultural experts believe fewer people are closely involved with a farming lifestyle today, and so some view the farm life as an almost exotic experience. In fact, producer Laurie Gorman found that many farmers are amazed that "ag tourists" -many from large cities- are so intrigued and attracted to experiencing farm life.
related links
UW Extension
Treinen Farm
Fountain Prairie Inn and Farm
WATCH THIS SEGMENT!
  Video Postcard: Frog Lake
A scenic, winter look at Frog Lake in Iron County.
related links
About Frog Lake
Wisconsin Department of Natural Resources

Patty Loew:
Hello, and welcome to "In Wisconsin." I'm Patty Loew. Each week we bring you stories about the people and issues in our state. This week catch a ride with a Dodgeville program that keeps drunk drivers off the road. Discover why some state farmers are opening their barn doors to strangers. And meet a couple that dreams of starting up a dairy farm even as many others are going under. You'll find out later in the program if they achieve their dream. Plus, we'll take you for a winter walk near an undisturbed wilderness lake, "In Wisconsin."

Loew:
Governor Jim Doyle released his state budget proposal earlier this week promoting it as a blue print to freeze property taxes, and at the same time increase funding for education. It remains to be seen what the Republican▴controlled legislature will do with the Democratic Governor's budget. But for now, some of the key elements include limits on how much local government can raise property taxes, restoring two▴thirds state funding of public schools largely by borrowing from the transportation and medical malpractice funds, continued support of shared revenue, the money local governments receive from the state. Raising the cost for hunting and fishing licenses, a 16% increase in transportation funding, but also increasing car and truck registration and title transfer fees. Specifics on these items can be found at our website at wpt.org/inwisconsin. You'll most likely hear in the coming weeks quite a bit about these items, but those are just a few of the thousands of points that make up the 2005▴2007 biennial budget. Most of these items fly under the radar. We want to make sure we're looking into items that you're concerned about, so let us know. If you have a specific budget item you're interested in, no matter how big or small, please contact us and we'll do our best to check it out. You can call us at 1▴800▴253▴1158 or email us at inWisconsin@WPT.ORG. We'll give you this contact information again later in the program.
First, the governor is proposing a 16% increase in funding to the Department of Transportation. One of the main jobs of the D.O.T. is to build and maintain roads. The department also oversees a number of programs meant to keep roads safe. Two rural Wisconsin counties are taking part in one of those programs launched by the D.O.T. It's called "Road Crew," and it's meant to prevent drunk driving. When people find out how road crew works, some think it sounds a little wacky. But Frederica Freyberg reports "Road Crew" works.

Frederica Freyberg:

Jamie Rodriguez has been drinking at a bar in rural Iowa county tonight. In fact, he's still working on a beer. But he won't be driving. He's got a ride. It's a stretch limousine.

Jamie Rodriguez:

It's a very safe idea even though I'm … but that's why I'm drinking, because I know I can get home safe.

Freyberg:

That's music to Iowa County Judge William Dyke's ears.

Judge William Dyke:

You will be withdrawing your plea not guilty and you're about to be found guilty of operating after revocation and operating while intoxicated second offense.

Freyberg:

Over the years, Judge Dyke's courtroom has become a revolving door of drunk driving cases.

Dyke:

Did you read this before you signed it, sir?

Dyke:

We weren't really making a great deal of progress getting the drunks off the road.

Freyberg:

That is, until the judge learned of an outside the box idea from a U.W. Madison business prof., drink as much as you want and ride and style model.

Dyke:

It's capable of controversy. It's capable of being misunderstood, because it is counter intuitive. But when you get to the reality, and that is, of the opportunity it presents to reduce traffic harm exposure, let's try it on.

Freyberg:

Professor Michael Rothschild is a leading expert in social marketing. Its premise? Give people something better and they'll switch brands.

Professor Michael Rothschild:

In this particular case, the competition is the brand called I can drive myself home no matter how drunk I got.

Freyberg:

Working with the D.O.T., Rothschild spent a year sitting in bars talking to guys in the target group, men ages 21 to 34.

Man:

To good gardening.

Freyberg:

Statistically they cause the most drunk driving crashes, and the people had to understand it first.

Freyberg:

What about the criticism of, isn't this enabling people to drink?

Carol Karsten:

We talked about that when we did the focus groups, and their comment was, "No, not really. We already drink as much as we can. We can't really drink more. You're not allowing us to drink more. We already drink as much as we can. We drink until we don't have any money in our billfold."

Rothschild:

There are safe ride programs in Wisconsin, a lot of safe ride programs, and those programs give people a ride home at the end of the night, but they don't give people a ride to the bar. Guys told us, "If you want us to take a ride home with you, you better give us a ride to the bar because we're not going to leave our cars behind." They told us that their vehicles are very precious to them, and if we want them to ride with us, we need to come up with a vehicle that's as good as their's. So we'd ask them what they'd ride in. They told us something nice. They said, "By the way, we can smoke in our cars, so you're going to have to let us smoke in your vehicle. And by the way, we drink while we're driving, so you're going to have to let us drink as well."

Freyberg:

After all the input, "Road Crew" was born, on call rides in super-nice vehicles.

Man:

It's a very nice ride. The limousine is a lot nicer than my truck.

Man:

Dodgeville rocks.

Freyberg:

In Iowa County, two concerned citizens got it off the ground. Denny Marklein owns an auto body shop and the fleet of limos. Joanne Mondayson helped write the grant proposal for start-up funding. They're joined by a rotating group of some 120 volunteer drivers. Remember rider Jamie Rodriguez? He didn't have to dig very deep to pay for his "Road Crew" ride, because making it cheap was built into the program. In social marketing, it's known as reducing barriers to the new brand.

Joanne Mondayson:

We will pick them up at home if they would like us to and we'll take them to the bar or wherever they'd like to go, and take them back home again for $5.

Freyberg:

If a patron drives themselves to the bar and then can't drive, a call to the "Road Crew" gets them a limo ride home, and gets their own car safely home. Again, $5. For $10 "Road Crew" picks up, takes a person bar hopping all over the county, and home at the end of the night.

Woman:

We've used this so many times.

Freyberg:

Despite the low fares, the program pays for itself. That's thanks to volunteer drivers and lots of rides, because in Iowa county, "Road Crew" has given 9,000 rides, since hitting the streets two and a half years ago.

Neal Glunn:

We found ourselves in the back of the limo a few times, too. So we had to give back. There's been nights we've driven 200 plus miles in one night, which gets to be a long night, but I'd rather be busy than having no calls and people drive when they shouldn't be.

Paulette Niklinski:

You get to meet a lot of different people and see some of your friends, and keep people safe.

Freyberg:

D.O.T. officials say follow up studies show the "Road Crew" has reduced drunk driving crashes, and the program has risen above any initial concerns.

Denny Marklein:

People that are against drinking still see the value of keeping impaired drivers off the road.

Man:

It's nice coming home in class as opposed to a cab.

Man:

This is the birthday girl. This is the birthday girl.

Loew:

State statistics show that since "Road Crew's" inception, O.W.I. crashes have been reduced by 17 percent in the communities it serves. A similar program operates in Polk county, and the D.O.T. says it has seed money to give other communities for starting up "Road Crew" programs. Again, if you'd like to contact us with state budget related story ideas, here's our contact information.


Loew:
Last week we brought you the story of a former computer programmer who, along with his wife, is trying to make it running a dairy farm in Sheboygan County. Tonight we have part two of Art Hackett's series, following up on the progress of students from the 2002 class of the U.W. School for Beginning Dairy Farmers. This week, meet a woman trying to restart her family's dairy farm, one that hasn't seen milking for 15 years.

Man:
The most important thing is the land as far as I'm concerned.

Art Hackett:
Patty Laskowski is no stranger to dairying. She grew up on a farm near Hillsboro. But like so many Wisconsin farm kids, she didn't see any future in it.

Patty Laskowski:
It seemed like it was a way of life that you could even have and make a living at it. So I thought, I want to go to school and do something else.

Hackett:
Yet early in 2002, here she was at a farm in Lafayette County along with several other dozen students who hoped to begin or, in Patty Laskowski's case, get back into dairying. The secret to running a profitable family▴sized dairy in the 21st century, to hear the farmers the class visits tell it, us is a technique called rotational grazing. It's farming the old fashioned way, letting cows graze on grass instead of feeding production crops such as corn and alfalfa. It allows farmers to cut operating costs and reduce the amount of labor involved.

Laskowski:
With this we'd like to support family and actually make a living doing it.

Hackett:
After four months of weekly lectures, Laskowski lays out her business plan for her instructors and fellow students.

Laskowski:
The base year is actually 2004, so that's the year that we're actually going to be milking cows.

Hackett:
But they have no cows. Laskowski and her husband, Bill Morren, live in a suburb of Madison several hours away from her family's farm. A few weeks after completing the class, they are in route to Waukesha County to buy livestock. Dairy cattle are in short supply, even calves who won't be ready to milk for two years.

Man:
Yes. You want to play, don't you?

Hackett:
Patty and Bill locate some purebred Jerseys for sale on Bob Freyda's farm near Sussex.

Man:
Call me if you've got any problems, you see, because I don't care if I sold them to you or not. They're still my babies.

Hackett:
Patty and Bill deliver the calves to the Laskowski family farm near Hillsboro, arriving in a late spring snowstorm.

Bill Morren:
You're going to be starting a dairy again here.

Laskowski:
Yeah.

Morren:
So it should be ▴▴ it's kind of like everything comes full circle, you know.

Hackett:
They have no barn, just a metal machine shed. They have no place to milk.

Laskowski:
So somewhere in here along this wall we're going to ▴▴ that's where we're going to build a little parlor. We've got a lot to do yet.

Hackett:
But they have time. It will be a while before these calves are ready.

Laskowski:
Breed them next June, and then we'll have milking cows in March and April of 2004.

Morren:
We're pretty close right now.

Hackett:
Bill Morren and Patty Laskowski now have 20 cows ready to milk, and more heifers and bull calves like this one are arriving daily.

Laskowski:
Growing up, you know, the calves were ▴▴ that was always exciting. But it's a little bit different now because Bill and I are actually the ones that ▴▴ if the calf needs help, we're there and we make sure it breeds. I mean, it's amazing, you know, to have a new little life right into the world, a little fuzzy life.

Hackett:
The milk house is exactly where Patty said it would be, but Bill is still pounding away on it. The milking parlor is a concrete pit with steps.

Morren:
You come in. You go down here, and then the cows stand, you know, about ▴▴ their bags are about this high. It gives you easy access to them.

Hackett:
Ready or not, the cows need to be milked now. Until the parlor is complete, Bill and Patty use a system of buckets powered by a vacuum hose. For the first few weeks, until the milk house is closed in, they can't even sell the milk. They can only feed it to the calves. They have to rely on outside income.
Morren:
But it's been tough. I mean, there's no doubting that. I mean, it's expensive, and dairying is not cheap to get into. I mean, cows are expensive. Milking equipment is expensive.

Hackett:
By June, the milk house was completed and they could start shipping the milk to a cheese plant, and they also completed a house so they could live on the farm. It's made of logs and looks like it could have been built a century ago. Not all goes as planned. A late season drought forced Bill and Patty to start feeding silage earlier than expected.

Laskowski:
We had so much feed in May and June, they were stomping it down because there was so much. And then all of a sudden it cut off like a water faucet.

Hackett:
By winter, Bill and Patty head to the barn pushing a daughter, Violet, in a baby jogger.

Laskowski:
I thought, you know, what do I do with her? I felt like, you know, after she's born, you know, I'm in the house taking care of her. Bill comes up and he was doing all the milking, and what do we do? How do we kind of get out of, you know, the routine that we're in?

Hackett:
Sometimes she goes to the milk house. Sometimes she goes to grandma's. The couple's plan calls for seasonal dairying. The temperature is well below freezing. Milking will end in a few weeks and resume in the spring. The cows will still have to be fed, but not as much. The milking parlor, designed to make milking easier on backs and knees, wasn't finished until the first season of production was almost done. The couple struggled through the summer with the awkward bucket milkers.

Laskowski:
There were a lot of times in there when we were milking with those buckets where I thought, I think we got us in over our head, something that we couldn't get out of it and it sent chills up my spine because we put all our money into it, and I thought maybe I got us into something that we were way over our heads.

Morren:
And even now, you know, it's like the amount of money you get ▴▴ I mean, just compared to like working a regular job, you know, it's like, you could work ▴▴ I mean, even at like a starting job somewhere and probably make as much, you know, as you could milking cows.

Hackett:
But things are looking up. The farm's finally been certified Grade A Organic, meaning the milk earns a premium price.

Laskowski:
Thinking about all those struggles, in the mornings in the summer we have cows, I don't know, maybe half a mile away in some of those back pastures, and I would still rather have that morning commute than driving 40 minutes to my job that I did a few years ago.

Hackett:
Even though the equipment is freezing up, the higher price of milk, the fact that the parlor is finally done, and the new baby have given Patty the feeling that the farm is going to be a viable and growing proposition.

Laskowski:
The first few weeks when I went back, and I just showed up with her one day, I said, you know, can we help, you know? And so we milk now, Bill and I, we milk together a lot. And you know, I just marveled at, you know, Bill, I just smiled at him, and I said, this is so much fun, Bill. You know, this is so much fun. I love milking in this parlor with you.
Loew:
You just met a couple trying to make a go of it with a new dairy farm business, but there are many farmers across the state who would say, that couple should be ready for some ongoing tough financial times, so tough that producer Laurie Gorman found many Wisconsin farmers are trying nontraditional ways to grow the income from their family farm.

Laurie Gorman:
Springtime planting, a common scene on the Wisconsin landscape. But this farmer is growing a crop of a different sort. Meet Alan Treinen, fifth-generation farmer, and agricultural entrepreneur of sorts.

Alan Treinen:
Good luck in the corn maze. Don't get too lost. Have a good time.

Gorman:
There are many ways to have a good time on the Treinen family farm near Lodi. You could launch a gourd into the pond. Catch a hey ride to the pumpkin patch.

woman:
We could make a beautiful face here when we cut it.

Gorman:
Or there's the big attraction, the corn maze.

Alan Treinen:
This season will be our fourth year for the corn maze. The maze will be a pirate ship this year. We added the corn maze to the operation of our pumpkin patch. With the corn maze, my wife and I, two people can run it on a slow to medium day. You take their money, give them a map and tell them to get lost. That's the number-one question, what if I get lost? I say we harvest in the middle of November. We'll find you then.

Gorman:
They are part of an emerging trend in agriculture, Ag tourism. Family farms across the state are opening their barn doors to the public, and plenty of folks are willing to pay for the chance to walk through a field of corn.

Paul Dietmann:
In an area like this, where we're not too far from Madison, land values have been going up 15, 20 percent a year. You can't grow corn and beans and make a living at that, if you're paying that kind of price for land. So farmers are saying, our land's valuable. We need to do something that's more valuable and capture some more money off of it. In Sauk County, tourism generates about $700 million worth of economic activity in the year. We're the number three tourism county in the state. So you look at $700 million in tourism versus $120 million from the agriculture economy, that's why we've really been trying to push for more, more of those tourist dollars to be funneled into the farm economy.

Boy:
It's $1 for three tries.

Gorman:
For Alan an Angie, capturing some of those tourism dollars is vital for their ability to stay on the farm.

Alan Treinen:
This is a 200▴acre farm with a little more than 100 acres tillable. You cannot support a family on 100 acres of traditional crops, corn and soybeans. If it wasn't for the corn maze and the pumpkin patch, I would be working off the farm and Angie would probably have to work more.

Angie Treinen:
Because we live here, on this farm, it's nice that it grows, but you know, we don't want to turn this into Disneyland. Also, we promote this as a real farm. So we're not going to pave everything and scoop up the manure every hour or two.

Gorman:
Finding a balance between opening the farm up to the public and retaining their privacy can be a challenge for Ag tourism operators.

Dietmann:
A lot of farmers, they farm because they like being their own boss and working by themselves and they don't like people coming out and telling them what to do. And when you're doing Ag tourism, you're answering to your customers.

Alan Treinen:
The horses' names are Mike and Max. Mike and Max are both Belgian work horses.
Dietmann:
There's owning issues, there are traffic issues. Signs. A lot of things are regulated when you start an operation like this. Bathroom facilities. You name it. It isn't just easy money. You can't just cut some paths in your corn field and put out a sign and expect everything is going to be great. But there are some great opportunities, too.

Gorman:
Great opportunities also exist in what could be considered the quieter side of Ag tourism. John and Dorothy Priske operate the Fountain Prairie Inn and Farm in Fall River, where in addition to welcoming guests to their restored 1899 Queen Anne home, they raise a herd of Scottish highland cattle.

Dorothy Priske:
We were attracted to them originally because, since they have all that hair, they also don't need any housing in the winter. We also found out that their meat is just excellent, besides being the cutest cows you've ever seen, it's another drawing point for the B&B. A lot of people like to come and see them.

Gorman:
Raising cattle and running a bed and breakfast may be an odd combination, but, for the Priskes it was the realization of a life goal.

Dorothy Priske:
I worked in downtown Madison for about 18 years, and one of our goals was to be home on the farm together. It always sounded like John was having so much fun here. I either had to put a stop to that or come home and join him.

John Priske:
I was actually going to be just outside and the farmer part of the Inn and Farm. But since we've been opened, we've had so many interesting people come, that it's like a magnet. Everybody that comes has a story. They may come to hear our story, but in the meantime, we're hearing their story.

Gorman:
The Priske's story centers around restoration. Since buying the property in 1986, they restored, not only the three▴story 17▴room house, but also the land. Taking land that was for many years used for row crops, and turning it back to wetlands and prairie.

John Priske:
You know, we are restorers, and we try to share what we do. We don't just do it and then put up a fence and keep people out. Everything we've done, we either share it and educate, and at the same time we learn. A lot of the guests want to get out and see the animals and have their pictures taken with the animals and help do chores. In fact, we've had some guests that have beaten me up and did the chores.

Dorothy:
That's what I was just going to say, we have one family from northern Illinois, the wife is an early riser, and she and John did the chores on a Saturday morning. The next morning she got up early and showed the other guests how to do the chores. That was a lot of fun.

Gorman:
Doing chores, picking produce, tromping through corn fields, often the farmers themselves are surprised about the appeal of Ag tourism.

Alan Treinen:
In my generation everybody had a cousin on a farm. Family, a cousin, or uncle, or grandma, on a farm and was exposed to it. And today kids don't. And so running through a corn field is a novel idea.

Dorothy Priske:
People are a little more removed from agriculture than they were a few generations ago, but some of them still remember going to grandpa's farm or an uncle's farm, and they either want to relive that experience for themselves or share it with their children. And sometimes I think they bring their children under the guise of saying, "Well, we want to show this to the kids." But actually they're coming for themselves.

Dietmann:
I still consider it agriculture. It's agriculture and tourism. I would consider it educational, too. It's a chance for the Treinens to teach people from the city what it's like to be out on a farm and how corn grows and how pigs grow, and it really takes a special personality and a special type of person to do this type of work.

Treinen:
So where are you all from?

Woman:
Fitchburg.

Woman:
Chicago.

Treinen:
Chicago, all right.

Loew:
And that's our program for this week. Remember, the State's spring primary election is this coming Tuesday. Among the offices to be elected is the Superintendent of the Wisconsin Department of Public Instruction. You can find information and interviews with the four candidates at Wisconsinvote.org. You can also see incumbent Elizabeth Burmaster interviewed on this week's edition of "Here and Now." That's fralk Friday at 7:00 p.m. on Wisconsin Public Television and Sunday at 11:00 a.m. on Milwaukee Public Television. "Here and Now" will also have analysis of Governor Doyle's budget proposal.
For now we leave you with a walk near Frog Lake State Natural Area in Iron County. For "In Wisconsin," I'm Patty Loew. See you next week.
 
Wisconsin PBS Kids