Benefits of Your WPT Sponsorship

By underwriting programming and events on Wisconsin Public Television, organizations can achieve visibility with highly desirable audiences. Our viewers value our services, and they value the businesses and institutions that support Wisconsin Public Television.

Wisconsin Public Television viewers* are:

Affluent
PBS members are 53% more likely to have an income over $60,000.

Educated
PBS members are 49% more likely to have a college degree.

Opinion leaders
Influential citizens who help shape our business world and our local government, education and cultural life, are more likely to rely on PBS programs, especially news and public affairs.

Professional
Public television programs attract more professionals, business owners, and managers.

Unduplicated
PBS viewers cannot be easily reached through cable networks. For example, 65% of households that watch PBS do not tune to A%E, and 88% do not tune to The History Channel.

*Mediamark Research, Inc., 1999; NTI, PBS custom duplication analysis, Jan. 15-21, 1997 and October 20-26, 1998; the Roper Organization, The Influential American in the 1990s (1992).

More than just great TV!
In addition to delivering extraordinary programming, strong ratings, a clutter-free viewing environment, and an attractive audience, Wisconsin Public Television offers opportunities that allow sponsors to extend their reach through on- and off-air events including Auction and Pledge, educational activities, and community outreach initiatives. Opportunities are available for exclusive underwriting and customized off-air promotion.

Contact us for more information
Email Michael Maguire and add your name to this list of Current Underwriters.