The changing television landscape...

Television everywhere is on the verge of big changes during the next two years. The federally mandated change-over from analog to digital transmission is set for 2009. This new frontier of broadcasting offers great opportunities and new resources for television viewers. But, as with any new technology, there are a number of misconceptions about the emerging digital revolution. Be more Tuned In is happy to turn this blog posting over to WPT's Interim Director of Television James Steinbach to help folks better understand the upcoming changes and how they will improve the already robust services they have come to expect from WPT.

If you buy a new television set in time for March Madness there will be something new inside, a digital tuner. What does that mean for you?

As of March 1, Uncle Sam has said all sets sold must include a digital tuner. The tuner is necessary to continue receiving free, over-the-air TV after Feb. 17, 2009. That's the federally mandated cutoff date for analog broadcasting -- television as we know it.

Wisconsin Public Television (WPT) and most other stations have already begun broadcasting in a non-analog format known as digital, which is the way of the future.

In that future, if you subscribe to cable or use a satellite service there should be no changes. If you are among the 20 percent in the Wisconsin audience receiving TV over the air, though, you will have to take some action. You will either need to purchase a new television set that includes the digital tuner or outfit your current set with a converter box. Government officials plan to give discount coupons to people selecting the converter box route, so price shouldn't be a barrier.

Ultimately, the digital transition will be a good thing, giving you more channels as well as an array of educational services. WPT now offers four channels during daytime hours and an eye-popping high-definition service in the evenings. And, we're datacasting -- transmitting huge amounts of text and video to classrooms and other educational settings at rates much faster than the Internet thanks to digital capabilities.

The analog shutoff is likely to be a confusing time. You can expect a lot of pitches regarding your options. What we at WPT hope you understand is that you will still be able to watch free TV just as you always have, providing the right hardware is in place. WPT will be a resource for you with information about technology, service and choices. For updates, check wpt.org/ditigaltv or call (800) 422-9707.

James Steinbach
WPT Interim Director of Television