Vision Statement
Wisconsin Public Television will be an essential community institution, dedicated to the public, providing non-commercial television and other communication services of high quality, integrity and diversity. Wisconsin Public Television will be a contributing citizen of Wisconsin, responding to a wide variety of individual and community interests as discovered through research, professional judgment and common understanding. The organization and its employees will be recognized as leaders in researching and using new, user-focused content and technology that engage people in ideas, issues and our rich cultural heritage.

Mission Statement
Our mission is to boldly enrich, educate and entertain diverse audiences of children and adults through the innovative use of television production and broadcasting, other communication technologies and community outreach. Wisconsin Public Television provides access to local and national content, extending its reach and impact in the communities we serve.