1. Video
The video shows your candidate in a positive setting before supporters, so manipulating the video is unnecessary and would take away from the 'real-life' quality. Had you the chance to reshoot the video, you might try shooting the candidate in close-up from a flattering low angle, and put more decorations, perhaps flags, in the background.

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2.Sound Effects
The candidate appears before a small crowd applauding politely. Adding some crowd noise can make the event seem more exciting, and the candidate's support more enthusiastic.

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3. Music
Music has perhaps the most emotive power of any production element. See how the spot plays now with added patriotic music.

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4. Graphics
On-screen graphics grab attention and reinforce the ad's message, often by simplifying issues into key phrases. Add a graphic stating: "Make a difference."

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5. Voice-over
Without a word being spoken, you've used the elements of production to create a strong message. Now add a voice-over to pull it all together: "People everywhere are cheering for John Smith. Join the John Smith team and make a difference."

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